Levi's I Shape My World: International Women's Day 2019

Levi's I Shape My World

I Shape My World is a global campaign inclusive to all who identify as women. Using the Levi’s platform to feature impactful women, amplifying and celebrating their unique voices, we created an ongoing content series to show how women are shaping the world around them for the better. I Shape My World began two years prior in India, but now activations can be found Russia, Turkey, Mexico, China, and beyond.

I Shape My World is a global campaign inclusive to all who identify as women. Using the Levi’s platform to feature impactful women, amplifying and celebrating their unique voices, we created an ongoing content series to show how women are shaping the world around them for the better. 

DELIVERABLES | visual system, global anthem video, video and script guidelines, social media assets, social media templates, online media, event space visual direction 

ROLES | art direction, design, asset creation

SHOUT OUTS | copy by Emily Chan, strategy by Kristin Sargente, video editing by Seth Andrews, creative oversight by E.B. Davis III

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Additional Work / Twerk

Levi's Sculpt SS20Project type

AppleProject type

Levi's Seasonal SS19Project type

Levi's 501 DayProject type

Levi's Holiday FW18Project type