Levi's I Shape My World: International Women's Day 2019
Levi's I Shape My World
I Shape My World is a global campaign inclusive to all who identify as women. Using the Levi’s platform to feature impactful women, amplifying and celebrating their unique voices, we created an ongoing content series to show how women are shaping the world around them for the better. I Shape My World began two years prior in India, but now activations can be found Russia, Turkey, Mexico, China, and beyond.
I Shape My World is a global campaign inclusive to all who identify as women. Using the Levi’s platform to feature impactful women, amplifying and celebrating their unique voices, we created an ongoing content series to show how women are shaping the world around them for the better.
DELIVERABLES | visual system, global anthem video, video and script guidelines, social media assets, social media templates, online media, event space visual direction
ROLES | art direction, design, asset creation
SHOUT OUTS | copy by Emily Chan, strategy by Kristin Sargente, video editing by Seth Andrews, creative oversight by E.B. Davis III
Additional Work / Twerk
Levi's Sculpt SS20Project type
AppleProject type
Facebook Oversight BoardProject type
Levi's Performance SS20Project type
Levi's I Shape My WorldProject type
Levi's Seasonal SS19Project type
Levi's 501 DayProject type
Levi's Holiday FW18Project type