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Facebook Oversight Board

Levi's I Shape My World

The Oversight Board exists to uphold free expression by reviewing content decisions with respect to important pieces of content on the Platform; issue advisory opinions on the Platform's content policies; and in doing so use principled, independent judgment that reflects values of free expression and human rights.

Our team at AKQA was responsible for the branding and site design of the Oversight Board, which is visually elegant, classic, and clean to signify trust and stability. A departure from Facebook's core identity, the Oversight Board's visual identity carries greater weight and esteem through monochromatic blues and grays. In addition, we leveraged type more than most brands and the selected typography reflects attributes that are both constitutional and editorial. 

The Oversight Board exists to uphold free expression by reviewing content decisions with respect to important pieces of content on the Platform; issue advisory opinions on the Platform's content policies; and in doing so use principled, independent judgment that reflects values of free expression and human rights.

Our team at AKQA was responsible for the branding and site design of the Oversight Board, which is visually elegant, classic, and clean to signify trust and stability. A departure from Facebook's core identity, the Oversight Board's visual identity carries greater weight and esteem through monochromatic blues and grays. In addition, we leveraged type more than most brands and the selected typography reflects attributes that are both constitutional and editorial. 

DELIVERABLES | visual system, website design, various business collateral, social media assets

ROLES | design

SHOUT OUTS | design by Charles Perrault, Tyler King, Brad Hughes, copywriting by Celia Canez and Melissa Reitano, UX by Christoph Friess, client management by Bryan Detweiler, project management by Andrew Plempel, photography by Nicholas Maggio

Website

Artboard 1
Artboard 1 copy 4
Infographic
OB-Magazine-KP-Portfolio
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Additional Work / Twerk

Levi's Sculpt SS20Project type

AppleProject type

Levi's Seasonal SS19Project type

Levi's 501 DayProject type

Levi's Holiday FW18Project type