Levi's Spring 2019
Levi's Spring 2019
The tone of the 2019 Spring campaign focused on a connected, optimistic, aesthetic that centered around the idea of authentic self-expression. We utilized colorful imagery paired with bold typography treatments within lookbook-inspired layouts to bring this campaign's look and feel to life on social. We educated consumers on the women's Ribcage Jean and the men's Taper Jean.
The tone of the 2019 Spring campaign focused on a connected, optimistic, aesthetic that centered around the idea of authentic self-expression. We utilized colorful imagery paired with bold typography treatments within lookbook-inspired layouts to bring this campaign's look and feel to life on social. We educated consumers on the women's Ribcage Jean and the men's Taper Jean.
DELIVERABLES | facebook instant experiences, instagram stories
ROLES | art direction, design, asset creation
SHOUT OUTS | copywriting by Bryan Dempler, strategy by Kristin Sargente, creative oversight by E.B. Davis III
Additional Work / Twerk
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