Levi's Spring 2019
The tone of the 2019 Spring campaign focused on a connected, optimistic, aesthetic that centered around the idea of authentic self-expression. We utilized colorful imagery paired with bold typography treatments within lookbook-inspired layouts to bring this campaign's look and feel to life on social. We educated consumers on the women's Ribcage Jean and the men's Taper Jean.
DELIVERABLES | facebook instant experiences, instagram stories
ROLES | art direction, design, asset creation
SHOUT OUTS | copywriting by Bryan Dempler, strategy by Kristin Sargente, creative oversight by E.B. Davis III