Levi's 501 Day 

Levi's 501 Day 

Levi's 501 Day is a global moment celebrating the creation of the first blue jean. We built a visual system around our 2018 campaign slogan, "We Are All Collaborators," which showcases the idea that the Levi’s jean has always been a canvas for self-expression with its ability to be customized endlessly. 

DELIVERABLES | window displays, limited-edition enamel pin set, retail collateral, online and on-the-ground imagery, look and feel art direction, local market event guidelines, basically errethang

ROLES | design, asset creation

SHOUT OUTS | art direction by Jan Barcikowski, strategy by Nu Goteh, copywriting by Bryan Dempler, creative oversight by E.B. Davis III

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Additional Work / Twerk

Levi's Sculpt SS20Project type

AppleProject type

Levi's Seasonal SS19Project type

Levi's 501 DayProject type

Levi's Holiday FW18Project type