Levi's 501 Day
Levi's 501 Day
Levi's 501 Day is a global moment celebrating the creation of the first blue jean. We built a visual system around our 2018 campaign slogan, "We Are All Collaborators," which showcases the idea that the Levi’s jean has always been a canvas for self-expression with its ability to be customized endlessly.
Levi's 501 Day is a global moment celebrating the creation of the first blue jean. We built a visual system around our 2018 campaign slogan, "We Are All Collaborators," which showcases the idea that the Levi’s jean has always been a canvas for self-expression with its ability to be customized endlessly.
DELIVERABLES | window displays, limited-edition enamel pin set, retail collateral, online and on-the-ground imagery, look and feel art direction, local market event guidelines, basically errethang
ROLES | design, asset creation
SHOUT OUTS | art direction by Jan Barcikowski, strategy by Nu Goteh, copywriting by Bryan Dempler, creative oversight by E.B. Davis III
Additional Work / Twerk
Peachy StudioProject type
AppleProject type
Facebook Oversight BoardProject type
Levi's Performance SS20Project type
Levi's Sculpt SS20Project type
Levi's Seasonal SS19Project type
Levi's 501 DayProject type
Levi's Holiday FW18Project type