Levi's Holiday Season 2018

Levi's Holiday Season 2018

For the Levi's Holiday 2018 campaign, we took a whimsical, multimedia approach to our social content. The mix of digital and paper collage elements are reminiscent of the handmade paper cards and snow associated with the holiday season. Additionally, we leveraged Giphy stickers (modeled after Levi's patches) within the Instagram app to give consumers the opportunity to customize Levi's product within social.

For the Levi's Holiday 2018 campaign, we took a whimsical, multimedia approach to our social content. The mix of digital and paper collage elements are reminiscent of the handmade paper cards and snow associated with the holiday season. Additionally, we leveraged Giphy stickers (modeled after Levi's patches) within the Instagram app to give consumers the opportunity to customize Levi's product within social.

DELIVERABLES | instagram posts and stories

ROLES | art direction, design, asset creation

SHOUT OUTS | copywriting by Zoe Drazen, creative oversight by E.B. Davis III

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Additional Work / Twerk

Peachy StudioProject type

AppleProject type

Facebook Oversight BoardProject type

Levi's Performance SS20Project type

Levi's Sculpt SS20Project type

Levi's Seasonal SS19Project type

Levi's 501 DayProject type

Levi's Holiday FW18Project type