Levi's Sculpt with Hyperstretch

Levi's I Shape My World

The Levi's Sculpt product range is all about embracing every curve, size and shape, and celebrating your everything. Our creative approach reflects this sentiment with an airy, effortless visual identity that lauds the female form. Playful, dynamic poses speak to the confidence and flexibility felt while wearing Levi's Sculpt, while white technical type paired with a curvilinear grid represents the tech benefits of the product.

The Levi's Sculpt product range is all about embracing every curve, size and shape, and celebrating your everything. Our creative approach reflects this sentiment with an airy, effortless visual identity that lauds the female form. Playful, dynamic poses speak to the confidence and flexibility felt while wearing Levi's Sculpt, while white technical type paired with a curvilinear grid represents the tech benefits of the product.

DELIVERABLES | visual system, in-store and window displays, video, paid digital media, social media assets

ROLES | art direction, set design, casting, asset creation

SHOUT OUTS | strategy by Kristin Sargente, design by Hunter Patrick, copy by Bryan Dempler, video editing by Mike Schmitt and Andrew Birchett, design direction by Tyler King, creative oversight by E.B. Davis III, photography by Ethan Gulley, film direction by Jan Barcicowski, production by Rosco Production, Megan Mulligan, Ibeth Navarro, and account mgmt by Lana Olmer, Olivia Albanese

Sculpt-Notes
Sculpt-Wall
Sculpt-Spread
SCULPT-POSTER-WALL-V3
Sculpt-Lookbook-01-01

Additional Work / Twerk

Levi's Sculpt SS20Project type

AppleProject type

Levi's Seasonal SS19Project type

Levi's 501 DayProject type

Levi's Holiday FW18Project type